Established March 9, 1959, Barbie arrived on the scene and took the world by storm. Envisioned as a new kind of doll that allowed girls to play out roles that expand beyond a caretaker. Barbie’s story is a journey through six decades of social culture, inspired by the vision and tenacity of one woman, Ruth Handler, who dared to pursue her personal dreams in the face of hardship and opposition. Curating the most dynamic images from Mattel brand archives alongside significant social and historical events, Barbie: Sixty Years of Inspiration reflects Barbie’s impact on cultural trends and illustrates her message of positive female empowerment. Above all, Barbie’s mission has always been to inspire girls around the world to follow their dreams and become anything they want.